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Bloom to Close in 30 Days

Bloom stores nationwide are either converting to Food Lions or shutting down for good.

Months after Walmart moved in next door, the on Lee Highway announced it will shut its doors for good. The grocer will close within 30 days.

The announcement came Tuesday from Delhaize America, the company that owns Bloom, Food Lion and Bottom Dollar Food. According to the company, a total of 126 grocery locations will close, seven of which display the Bloom banner.

The Fairfax Bloom isn't the only local shop affected by this latest announcement. Bloom at Fair Lakes, as well as 41 others in Virginia and Maryland, will be immediately converted into a Food Lion. 

Even though right next to Bloom in October, the closure appears to be part of a larger company dilemma. This is the last of Bloom as a grocery entity. Delhaize America plans to retire the Bloom logo. 

"Today's actions will continue to solidify our U.S. operations and enable our company to focus on our successful brand strategy repositioning at Food Lion and the expansion of Bottom Dollar Food in new markets," said Ron Hodge, CEO of Delhaize America, in the press release. "While these were difficult decisions given the impact on our associates, customers and communities, we believe these actions will enable us to better serve our customers in our markets with high density, while positioning the company for future growth."

Delhaize estimates approximately 4,900 employees will be displaced. The news release states that the company will provide severance to eligible associates, and will work with government officials to assist with transition support. Only employees working at converted stores will continue to work at those locations.

Read the full press release here.

Carmelle Simone January 12, 2012 at 09:56 PM
Walmart is taking over the country. They are opening so many new and converted to supercenter stores, their new and converted stores are even affecting their existing store sales. How big can Walmart get? Ought to be interesting to watch what happens.
Paul Nabti January 13, 2012 at 12:37 PM
Though not surprising, this is very sad. Good luck to all the displaced employees.
Elsa January 18, 2012 at 05:52 PM
I will really miss Bloom's OUTSTANDING fresh Italian bread - the best anywhere! sigh... I'm sorry for the laid off employees as well...

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