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Mason Students Say Fairfax Needs to Embrace GMU

Students and council members discuss what it takes to draw GMU downtown, inform students of downtown opportunities.

 

George Mason University student officials said more business promotion, entertainment venues and overall acknowledgement of the university next door could help attract more students to downtown Fairfax. 

Council members and student officials met Tuesday night at the Fairfax campus to discuss ways in which the city and university could partner to bring more of the university's on-campus population into the city limits.

"A lot of people don't want to see Fairfax become what they envision a 'college town' is," Student Body President Alex Williams said. "Factually speaking, Fairfax City is a college town. What does [that term] mean to Fairfax City?"

Williams cited the University of Virginia and Charlottesville as an example. He said that when in Charlottesville there's no question that UVA is right next door. 

"How does that translate to Fairfax City?" Williams said. "I'm not saying 'let's replicate what Charlottesville does,' but I think the act of embracing it helps. Don't be shy that there's a university right here. But don't lose the city's identity."

Some of those gathered at the meeting had suggestions.

Council member Jeff Greenfield said city officials plan to post markers at every major avenue leading into the City of Fairfax that say "Welcome to Mason Nation."

Student officials also suggested using Mason student discounts and Mason Money to attract students. According to Mayor Scott Silverthorne, only 20 Fairfax City businesses currently accept Mason Money, a prepaid debit service offered by the university.

They also recommended opening more of a variety of businesses that appeal to those under 21 and international students. Hookah bars in downtown Fairfax, they said, would attract the younger students who aren't of drinking age and may appeal to Mason's international crowd. An entertainment venue, like a movie theater, would help as well.

"We realize now that an entertainment attraction is critical for our downtown," Silverthorne said. "Restaurants seem to be working, retail struggles. I think we need to find our niche but we're not exactly sure what that is."

Council member David Meyer suggested a formalized program between the city and university that would create internship opportunities for students within the city limits. The students countered with a 'Just for Fairfax' job fair idea.

But even with those changes, city officials and the university need to find a way to inform the student body of opportunities for work and play in Fairfax, Williams said.

Student officials suggested getting the word out through student media, like Broadside, and advertising in the Johnson Center, the university's student center.

Or businesses could take a more direct approach. Williams recounted a night at the beginning of the school year when a local Target bused students from campus to the store and offered student-only discounts, giveaways and music. They hired student interns to act as human advertisements, generating excitement for the promotional night.

Williams said the Target promotion hit on two key points that the City of Fairfax should consider: It was accessible to students and it offered a monetary benefit.

"I'm going to eat food. I'm going to shop. I'm going to buy things. Is there a benefit to doing that in Fairfax City?" Williams said.

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Related Topics: City Council, City of Fairfax, Downtown, GMU, and George Mason University

Fairfax Resident

7:28 am on Wednesday, February 20, 2013

It amazes me how parochial so many local leaders and neighbors are about the university. We have a world-class university, along with tons of entertainment, right in our backyard.

As for Fairfax City--the town is dead. Storefronts are empty and restaurants are constantly going out of business. Why wouldn't you want to attract a college crowd. Why not invest in a reasonably priced college-themed luncheonette or a real diner. They have places in most college towns that have great food and real ambiance. Penn State has Ye Olde College Diner--it's a student tradition to eat their sticky buns after they move onto campus. Fairfax really needs something like that.

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Charles

10:30 am on Wednesday, February 20, 2013

As the article alluded to Penn State and UVA are not analogous to GMU. Fairfax and Fairfax city are suburban family environments and GMU is right in the middle of it. Fairfax will never be a "college town" however, there is an opportunity to capitalize on that without disturbing or changing that atmosphere. University mall for example is in a prime location that has old stores, restaurants, bars, and a run down movie theater. There is already a couple new spots there and It would be a great place to renovate more from the ground up and can cater to both Mason students and the current community.

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Fairfax Resident

7:48 pm on Wednesday, February 20, 2013

True enough, but all towns can benefit from a diner with ambiance. The University Mall is set for a major renovation. The theater is a neighborhood treasure, much used by local families and elementary and high school students. http://fairfaxcity.patch.com/articles/university-mall-set-for-25-million-upgrades#comment_3281425

joe44

10:35 am on Wednesday, February 20, 2013

Before the City of Fairfax decides to give Mason the keys to the city, they may well want to investigate what havoc. problems, and mayhem many Mason students have wraught in the Fairfax County neighborhoods surrounding Mason, as well as the woeful school responses to county community concerns. Between Mason students' behaviors and life habits, and the school's well-demonstrated lack of interest in their students' impact on the community once thay are off campus, such an investigation by the City would be most well-advised and eye-opening.

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Maria

11:25 am on Wednesday, February 20, 2013

As a member of the GMU community and a homeowner in the City of Fairfax, I agree that the city needs to find a way to embrace the University. Quite frankly, the city needs to embrace it's own community members. It is great that there are so many places to eat in the city, but where do you go for entertainment? You always need to go out to Fair Lakes, or now Merrifield. You can embrace both communities without it being about bars and/or clubs. In fair lakes, there are movie theaters, places to eat and places to shop. All downtown Fairfax City has are places to eat. You can tell me there is TJ Maxx and a Ross coming into town, and that's great, but can the city please up their game and have something of more quality. Open a cafe that has live bands, a movie theater, something that will bring people to the city for more than just the chocolate festival and the fall festival.

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Becky S.

2:43 pm on Saturday, February 23, 2013

Maria, it is the private sector that brings businesses into the City. It is not, and shouldn't be, the city government's place to do that. And with the terrible traffic that exists (intentionally engineered by the city at taxpayer expense) and the severe lack of convenient parking in Old Town, why would anyone want to open anything down here? Miserable traffic and lack of parking is a deterrent to potential customers. Without a customer base, or a reasonable means to gain one, new businesses won't come... or won't survive if they do, as can be evidenced by the number of businesses that were lost in the failed revitalization effort and the number of new businesses that came and went in short order. The infrastructure is unable to accommodate something of the scale of a movie theater and "upping their game" as you suggest, won't help draw college students who generally (though not always) don't have the disposable income needed for the "upscale retail and restaurants" that the City has consistently stated that they want. Old Town would be far more attractive to businesses of all types if the traffic and parking problems were corrected, and if the City stops meddling in the private marketplace and wasting taxpayer dollars on such things as eliminating one of the few remaining parking lots to expand a garden that no one goes to. If there is a need or demand for something, it generally comes on its own, so long as the environment is worthy of the investment.

Jay Sullivan

1:06 pm on Wednesday, February 20, 2013

All this does is remind me of the absence of TT Reynolds. I went there as a high-schooler from West Springfield, and after a degree from JMU as well as master's coursework at GMU, and about another 10 years of aging, while Fat Tuesday's is still around, i miss having walkable options all in the city limits. All food businesses does not a "downtown" make. Go back to one-way travel, street-parking and a little bit of willingness to not homogenize the 4-6 block area that is "downtown."
and thanks to the Green Turtle, there's plenty of college kids downtown. Last time I remember, i was broke as a joke in college, so be cautious about what level of financial windfall this is expected to bring.

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Catherine S. Read

1:13 pm on Wednesday, February 20, 2013

A dialogue is an important first step. People need to be the change they seek. Solutions aren't going to come from programs, they'll come from people with new ideas. We need more unique small businesses downtown to attract more people if every age. The city can try to attract those business owners but a trip downtown shows them the low level of activity. People gather where there are already people. I point to the Spanish Steps in Rome as a great example of that. I think the expanded park will prove to be a source of vitality for the city that will feed the businesses around it. Assuming people will be welcomed there and not chased off as a nuisance. I guess we'll see.

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Elliott Smythe

2:21 pm on Wednesday, February 20, 2013

I don't understand how a park will ever bring people to a downtown, until businesses occupy the vacant buildings. There are two parks within walking distance of downtown. There should be a green and gold trolley that cruises up and down University Drive every twenty minutes. There should be a team of GMU interns to work with the city and businesses to help market the downtown and make it appealing to college students of all ages, as well as new businesses. Young people have great ideas of how to make things happen. They need to be welcomed- not shunned by the community. And I'm not sure what mayhem GMU students bring to the county, but I know how much $$ they bring to the area. The school is full of students of all ages. If residents don't want the college students downtown, they should start bringing some money into the downtown and stop spending all of their money outside the city. Fairfax should continue to work with GMU and take advantage of the school as a resource. It's a shame they want to be here and people don't want them. Until they are welcomed, any new business moving into downtown is taking even a bigger risk than just the risk of starting a business, alone.

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N. D. Pendant

2:30 pm on Wednesday, February 20, 2013

Signs saying "Welcome to Mason Nation"? Gimme a break.

University Mall is a dump for a reason. It's convenient shopping for students, and reflects their shallow pockets. Care to bring that ambience to downtown Fairfax, as well?

I'd like to see GMU put a lid on growth. Every time I drive past the campus, more trees are gone, and another ugly building is going up. This is progress?

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Rich Williams

4:47 pm on Wednesday, February 20, 2013

It's odd that City leaders now say they want to be a college town, but last year they sold the old 11 Oaks School site to be developed into luxury homes. That site, right adjacant to campus and along George Mason Blvd, would have made an excellent downtown-type district and wouldn't adversely affect any city neighborhoods. Imagine George Mason Blvd lined with Charlottesville-type shops: That would have invigorated campus much more than "Mason Nation" signs at intersections.

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Fairfax Resident

7:40 pm on Wednesday, February 20, 2013

Great ideas. That would have been wonderful

Roxanne Cramer

4:55 pm on Wednesday, February 20, 2013

When we first moved to the city 25 years ago, a sheet was delilvered to our house regularly re: things to do on campus...concerts, plays, etc. etc. Now I can find out through my membership in Mason's Osher Lifelong Learning Institute (OLLI). but there is no easy way for most people to discover what Mason has to offer to city residents. It works both ways, you know.

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Fairfax Resident

7:42 pm on Wednesday, February 20, 2013

Why not use the webpages? Today@Mason (today.gmu.edu) posts all major events; almost all are open to the community; most are free. The Center for the Arts: cfa.gmu.edu. You have to make an effort, too.

Scott Silverthorne

5:07 pm on Wednesday, February 20, 2013

Wow - I try to stay away from commenting, but these postings and the purpose of the city council meeting last evening needs a bit of clarification. The reality is that the University has been our neigbhor for nearly 60 years. We need to embrace it - it helps our local economy, which is one of the strongest in Virginia (per capita sales tax revenue. We also expect the University to be good neighbors and I believe they have gone to great lengths to improve town-gown relations. The spirit of last night's meeting was to continue to build on recent progress between the City and Mason.

As far as downtown, I understand the frustration with lack of retail and entertainment, which I clearly stated at the meeting last night. Our downtown is progressing, but clearly needs more - including a larger footprint. The current two blocks is just two small from my perspective. Let's also not forget the redevelopment projects that are coming soon, including Fairfax Circle and Turnpike Center. In addition several spots on Route 50 have been redeveloped and Fair City Mall has undergone a major transfomation over the past 5 years and now has several leading retailers.

Let's all think creatively (as Catherine Read suggests) and start finding our niche - not everything will work in every location. Feel free to send suggestions to me.

scott.silverthorne@fairfaxva.gov
R. Scott Silverthorne, Mayor

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Fairfax Resident

7:43 pm on Wednesday, February 20, 2013

Did you see the post above about retail along Mason Drive? It should be close to campus and walkable.

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Paul Nabti

9:45 pm on Thursday, February 21, 2013

I am glad to see that this administration is making an effort to capitalize on Mason's presence and build a relationship with the students and staff. It is important to make students feel like a part of this community, not just so they will spend money here, but so they will want to put down roots here when they graduate.

The Factory Tees and Vintage Apparel

5:18 pm on Wednesday, February 20, 2013

I agree that we need to embrace Mason and while downtown Fairfax will not be like other college towns, that can be a good thing. But the fact is that we retailers need whomever is most likely to come downtown. Mason is next door- downtown could be a perfect environment for a nice mix of shopping, eats, and entertainment, for all ages. We are not surviving on traffic from the existing formula, so I (and other businesses) are all for working more with Mason. But it does take efforts from all, and I applaud the first steps by school leaders and city leaders. Help keep doors open and help welcome students to this historic town, so it does not become a ghost town. Retailers are struggling and doors are closing. We need more than a couple of historic buildings and a park, there needs to be a nice mix and flow for people to enjoy spending time downtown!

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J

6:54 pm on Wednesday, February 20, 2013

Mason offers shuttles to students to the city of Fairfax, which is good (and I'm not sure that many people are really using it) but it still doesn't have that "walkability" factor. The walk from campus to downtown Fairfax runs through a residential neighborhood which is awkward, and honestly, I'd much rather stay on campus than have to walk through that when there are dining options on campus. In downtown Fairfax, there aren't many places for students to just "hang out." The roads that cut through downtown are too busy and have too much traffic for there to be sidewalk cafes or anything of the sort. Having traditions and places to create them, like eating sticky buns at a local mom & pop shop, like another person mentioned, is also the way to go. I think University Mall has potentially more "walkability" points to it than Fairfax City. Maybe turning it into an outdoor shopping center like Fairfax Corner or Mosaic District where you see people both working, living, and relaxing instead of simply just shopping or dining will help. We can't create a Mason "Nation" with just the students and faculty of the university, but we need the support from the surrounding community as well.

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Got2swimclimb

8:02 pm on Wednesday, February 20, 2013

I am a law abiding adult and I won't go out in Fairfax because of the Gestapo police. Watch it you are going 5 mph over the speed limit much less out for a drink -- not worth it.

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Jason

12:38 am on Thursday, February 21, 2013

I have frequently spotted George Mason University Police intruding onto Fairfax City police jurisdiction. While I don't know specific regulations regarding this; it should be looked into. What's the status of the park/plaza in Old Town? I had heard that it was supposed to open over the holiday season. Additionally to clarify, Turnpike Shopping Center is looking to be done with tenants mostly moved in mid-year and University Mall is looking to be done in the fall with a 6,000 sq ft Italian restaurant. Hopefully, the Italian restaurant will become popular and be a pleasant place to have a meal. The Fairfax Circle redevelopment (according to plans) would be a mixed use center, which wouldn't be completed in the near-ish future. The main issue is the distance from Old Town Plaza (for example) and GMU can be a lot longer during rush hour.

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Anoneemous

10:59 pm on Thursday, February 28, 2013

I strongly agree with the sentiments expressed by Becky S.

The City of Fairfax suffers from the environment that the city officials purposely created:
* High taxes that are not friendly to businesses.
* Slow moving traffic; traffic jams; unnecessarily slow speed limits.
* To few parking spaces that are not friendly to businesses or shoppers.
* High business taxes that communicate hostility to businesses.
* Over regulated architectural limitations to maintain the old town look.
* High business taxes that get passed on to shoppers, buyers and investors.
* Intentionally engineered barriers to traffic flow.
* Red light cameras that most drivers hate.

SUMMARY:
Fairfax City is a nice place;
Fairfax City is a historic city;
Taxes are too high;
Traffic is too slow;
Insufficient close-in parking for businesses and their customers;
Fairfax City is a dead city, which appears to be what city politicians want and plan for.
Fairfax City is a place that most drivers, shoppers, and business owners want to avoid at all costs;

REMEMBER:
If you put any government in charge of the Mohave Desert, there will soon be a shortage of sand.

Fairfax City politicians have strong regulatory and tax controls over businesses, so it should be no surprise that there is a shortage of business that might attract the young crowd from the university.

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